Neethu Krishnaraj is the founder and writer behind Simple Craft Idea. Since 2020, Neethu has curated and written over 2,000 style guides on kurti and blouse designs, mehndi patterns, jewellery, hairstyles and home decor, with a focus on Indian ethnic fashion that real women can wear, stitch or recreate at home. Every post explains the occasion, fabric and styling for each design, so readers can pick what truly suits them.